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Tue, 17 Sept



GM Chamber International Trade Forum: Strategies for Successful Market Entry - September 2024

This forum will offer guidance on effectively planning market entry strategies, including maximising trade shows and exhibitions.

GM Chamber International Trade Forum: Strategies for Successful Market Entry - September 2024
GM Chamber International Trade Forum: Strategies for Successful Market Entry - September 2024

Time & Location

17 Sept 2024, 09:30 – 11:30

Manchester, Elliot House, 151 Deansgate, Manchester M3 3WD, UK


About the event

We are pleased to announce that our next International Trade Forum will be delivered in partnership with our sponsors Expo Stars Interactive Ltd and will focus on how to successfully enter new markets. 

In 2023, UK businesses exported £865 billion worth of goods and services to the EU and the rest of the world, resulting in a trade deficit of approximately £33 billion. Despite this, numerous opportunities exist for UK exporters to expand and enter new markets. The ITC Export Potential Map reveals an untapped export potential of £234 billion in trade of goods alone. 

Entering new markets allow businesses to reach new levels of growth and diversification, opening up new opportunities to increase revenue and accessing a broader customer base. However, this process can be challenging due to differences in cultural, regulatory and economic environments. It is essential for businesses to develop and implement the right strategies to successfully navigate these complexities. 

This Trade Forum will address the essential aspects for developing a market entry strategy for both new and experienced exporters. We will explore how trade shows and exhibitions can serve as an excellent initial step into the market, and will be joined by a panel of experts sharing insights in various areas.


9:30: Registrations and Coffee Networking

10:00: Welcome remarks by GM Chamber

10:10: Key Considerations when Entering New Markets (Susana Cordoba, Greater Manchester Chamber of Commerce)

10:25: Using International Trade Shows/Exhibitions to Grow Globally (Lee Ali, Expo Stars)

10:50: Panel Discussion including :

- Amy Swindells, GM Chamber

- Lee Ali, Expo Stars

- Marketing Expert (TBC) 

- Case Study (TBC)

11:10: Q&A

11:15: Closing Remarks

*This may be subject to change

One-to-One meetings will be available to book with our team and sponsors in registration form. 

Who should attend?

UK traders aiming to expand globally. This event is ideal for exporters looking to increase their export sales, establish a physical presence in new markets to strengthen their position, or diversify their supply chain.


Members: Free (Registration is required)

Non-Members: £15+VAT

Last Minute Cancellation & No Shows Terms & Conditions

In case you can no longer attend this event, please note you must cancel your place at least 5 working days before the event. The cancellation must be in writing and sent to indicating the event you are cancelling for and delegate(s) details. Failure to do so within this timeframe, will incurr in a cancellation/no-show admin fee as follows:

• Members: £15+VAT per delegate

• Non-Members: £20+VAT per delegate

We are aiming to reduce catering waste, for this reason we will enforce this late cancellation/no-show fee. If you book and fail to attend three or more times on free events, we reserve the right to restrict access for future events.


This is a sponsored event, therefore delegates' contact details will be shared with event's partners.

Please note: There may be photographs taken at our events that will be used for marketing purposes and on our social media channels. If you do not wish to appear in any of our marketing materials or on our social media channels, please inform a member of the Chamber team at the start of the event.


  • GMCC Members: RSVP (FREE)

    Sale ends: 17 Sept, 11:30

    Please note Membership status will be verified upon registration.

  • Non-Members (£15+VAT)

    Please note membership status will be verified upon registration. A member of the team will be in touch to arrange payment.




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