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Thu, 23 May



How to Generate more Business from Trade Shows Exhibitions Masterclass - May 2024

This half-day training course will help you understand how to gain more clients, enhance your brand, and engage in high performance exhibiting at trade shows, conferences and live events.

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How to Generate more Business from Trade Shows Exhibitions Masterclass  - May 2024
How to Generate more Business from Trade Shows Exhibitions Masterclass  - May 2024

Time & Location

23 May 2024, 09:00 – 12:00 BST

Manchester, Elliot House, 151 Deansgate, Manchester M3 3WD, UK

About the event

Date: 23/05/2024

Time: 9:00 - 12:00

Borough: Elliot House, 151 Deansgate, Manchester, M3 3WD

Contact Name: Export Britain

Contact Email:

Contact Telephone: 0161 393 4314

The GM Chamber in partnership with Expo Stars Interactive is delighted to present a ground-breaking Exhibition Engagement Workshop focusing on the five pillars of Trade Show Engagement Optimization.  

  • Exhibiting soon? Or you didn’t get the results you wanted from your last exhibition?
  • Are you grappling with the complexities of exhibition planning? 
  • Facing difficulties in engaging attendees or converting them into leads?

Whether you're in sales, marketing, or the founder/CEO, our CPD-certified Exhibition Engagement Masterclass is your solution to growing your business through optimal face-to-face engagement with your target audience.

What You'll Learn:

  1. Strategic Exhibition Planning: Master the art of planning your exhibition processes strategically. Learn to make every decision count and ensure your presence at any exhibition is impactful and memorable.
  2. Engagement Mastery: Discover the secrets to actively engaging with attendees. We'll teach you how to turn casual interactions into warm, hot leads. Say goodbye to missed opportunities and hello to meaningful connections!
  3. Booth Staffing Excellence: Choosing the right booth staff is crucial. We'll guide you on how to select team members who will represent your brand effectively and help maximize your exhibition success.
  4. KPI Assessment for ROI: Demystify the process of assessing Key Performance Indicators (KPIs). Learn how to measure success and determine the number of attendees you need to engage to meet your Return on Investment (ROI) goals.
  5. Follow-Up Strategies: Develop a foolproof follow-up process. We'll teach you how to nurture your exhibition leads post-event and convert them into loyal customers.

Who Should Attend?

  • Sales & Business Development Professionals: Learn how to close deals faster and more effectively.
  • Marketing/Event Managers: Gain insights into creating compelling brand engagement.
  • Business Owners: Discover how to leverage exhibitions for business growth.

Why Attend?

  • Network with industry experts and peers.
  • Hands-on learning experience.
  • Actionable strategies you can implement immediately.
  • Certified CPD Accreditation.

About the trainer

Lee Ali is an international speaker, entrepreneur, business coach, mentor, sales strategist and a qualified iMA practitioner. He is widely regarded as the go-to source for attendee engagement and lead generation at global trade show exhibitions, conferences, and live marketing events.

Lee's passion from very early on in his business career has been understanding what makes people buy and how to truly connect with them so that they are deeply engaged with what you do.

Lee is the founder and Managing Director of Expo Stars Interactive, an award-winning exhibition engagement company, to support exhibitors worldwide to engage more attendees to their booth, convert them into qualified sales leads, raise their brand awareness, and deliver measurable results. Since 2007, the Expo Stars team have been supporting exhibitors at all the major global exhibitions including Arab Health, Mobile World, Congress, CES, GITEX, BAUMA, HP Discover, Cisco Live, Black Hat, Microsoft Convergence, Conn Expo and many more.

Payment Terms

Please note payment must be made in full before the course.

Cancellation Terms

In case you are no longer able to attend this training course, please note you must cancel your place at least 5 working days before the course. The cancellation must be in writing and sent to indicating the name of the course you are cancelling for and delegate(s) details. If a booking is not cancelled and the delegate does not attend, full event costs will still apply.

Please note: There may be photographs taken at our events that will be used for marketing purposes and on our social media channels. If you do not wish to appear in any of our marketing materials or on our social media channels, please inform a member of the Chamber team at the start of the event.

Registration deadline: 21/05/2024


NON MEMBERS £199.00 Excluding VAT

MEMBERS £149.00 Excluding VAT


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    Members £149+VAT Non-Members: £199+VAT

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