Trade Mission to Pakistan - Trade Trough Travel
- GMCCTradeteam
- 6 hours ago
- 2 min read
Pakistan Britain Business Council (PBBC) invites UK companies to join an exclusive Trade Mission to
Pakistan, featuring participation in the UK Pavilion at Pakistan Travel Mart (PTM) 2026.
📍 EVENT OVERVIEW
Pakistan Travel Mart (PTM) 20263–5 April 2026 | Karachi PTM Roadshow: 6–7 April 2026 | Lahore
Founded in 2017, PTM is Pakistan’s first and largest international travel trade exhibition and has rapidly evolved into South Asia’s leading travel trade platform.
🌍 WHY PTM?
PTM offers a fully integrated industry engagement platform, including: - Strategic B2B networking through the PTM Expo & Roadshow - Thought leadership via the PTM Podcast - Invitation-only Executive Gala Dinners - Sustainable Destinations Forum, featuring global experts in tourism and innovation
PTM 2025 Highlights: - Representation from 18 countries - 25,000+ registered visitors - 7,000 trade buyers
PTM is firmly established as the gateway to Pakistan’s tourism and travel trade market.
UK PARTICIPATION & MOMENTUM
The UK’s presence at PTM has gained strong momentum. PBBC successfully led a UK delegation last year, followed by the PTM London Roadshow (6–8 November 2025) delivered in collaboration with PBBC, which demonstrated strong appetite among UK businesses to expand into Pakistan.
🏛️ THE UK PAVILION – PTM 2026
For PTM 2026, PBBC is curating an exclusive UK Pavilion (10m x 10m), strategically located within the Global Destinations District (International Hall), ensuring maximum visibility and footfall.
Capacity for 13 UK companies
High-impact positioning alongside global destinations
Designed to showcase the strength of the UK travel and tourism sector
💷 PARTICIPATION INVESTMENT
£2,500 per stand (inclusive of taxes)
Includes:
Exhibition & Networking
Exhibition stand within the UK Pavilion
Participation in PTM Expo (Karachi)
Participation in PTM Roadshow (Lahore)
Invitations to Karachi & Lahore Gala Dinners
Pre-Show & Digital Promotion
Inclusion in PTM email marketing campaigns
Promotion across PTM social media channels
Listing in the official PTM Exhibitor Directory
Visibility via PTM website and event marketing collateral
Branding & Visibility
Pavilion-level UK branding
On-site digital branding opportunities
Physical branding across the UK Pavilion
Exposure to trade buyers, media, and stakeholders
🤝 PBBC MISSION SUPPORT
A PBBC mission participation fee of £150 includes: - Visa facilitation support (visa-free travel to Pakistan) - Logistics coordination - Access to official corporate hotel rates - Potential sightseeing visits - Post-event follow-ups and support - Exclusive media coverage & PR support - Facilitation of MoU signings during the event
🎯 WHO SHOULD PARTICIPATE?
Travel & Tour Operators (DMCs & TMCs)
Hospitality & Accommodation Providers
Niche Tour Operators (Adventure, Nature, Sports, Heritage & Culinary)
Logistics & Transport Companies
Religious Tourism Operators
Health & Medical Tourism Providers
Cultural Tourism Operators
🚀 WHY JOIN?
This initiative offers multi-channel exposure before, during, and after the event, combining lead generation, branding, and long-term relationship-building through a single, cost-effective investment.
⏰ NEXT STEPS
Spaces are strictly limited.
Please confirm your participation by 6 February 2026 to secure your position.
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