Trade Mission to Pakistan - Trade Trough Travel
Pakistan Britain Business Council (PBBC) invites UK companies to join an exclusive Trade Mission to
Pakistan, featuring participation in the UK Pavilion at Pakistan Travel Mart (PTM) 2026.
📍 EVENT OVERVIEW
Pakistan Travel Mart (PTM) 20263–5 April 2026 | Karachi PTM Roadshow: 6–7 April 2026 | Lahore
Founded in 2017, PTM is Pakistan’s first and largest international travel trade exhibition and has rapidly evolved into South Asia’s leading travel trade platform.
🌍 WHY PTM?
PTM offers a fully integrated industry engagement platform, including: - Strategic B2B networking through the PTM Expo & Roadshow - Thought leadership via the PTM Podcast - Invitation-only Executive Gala Dinners - Sustainable Destinations Forum, featuring global experts in tourism and innovation
PTM 2025 Highlights: - Representation from 18 countries - 25,000+ registered visitors - 7,000 trade buyers
PTM is firmly established as the gateway to Pakistan’s tourism and travel trade market.
UK PARTICIPATION & MOMENTUM
The UK’s presence at PTM has gained strong momentum. PBBC successfully led a UK delegation last year, followed by the PTM London Roadshow (6–8 November 2025) delivered in collaboration with PBBC, which demonstrated strong appetite among UK businesses to expand into Pakistan.
🏛️ THE UK PAVILION – PTM 2026
For PTM 2026, PBBC is curating an exclusive UK Pavilion (10m x 10m), strategically located within the Global Destinations District (International Hall), ensuring maximum visibility and footfall.
Capacity for 13 UK companies
High-impact positioning alongside global destinations
Designed to showcase the strength of the UK travel and tourism sector
💷 PARTICIPATION INVESTMENT
£2,500 per stand (inclusive of taxes)
Includes:
Exhibition & Networking
Exhibition stand within the UK Pavilion
Participation in PTM Expo (Karachi)
Participation in PTM Roadshow (Lahore)
Invitations to Karachi & Lahore Gala Dinners
Pre-Show & Digital Promotion
Inclusion in PTM email marketing campaigns
Promotion across PTM social media channels
Listing in the official PTM Exhibitor Directory
Visibility via PTM website and event marketing collateral
Branding & Visibility
Pavilion-level UK branding
On-site digital branding opportunities
Physical branding across the UK Pavilion
Exposure to trade buyers, media, and stakeholders
🤝 PBBC MISSION SUPPORT
A PBBC mission participation fee of £150 includes: - Visa facilitation support (visa-free travel to Pakistan) - Logistics coordination - Access to official corporate hotel rates - Potential sightseeing visits - Post-event follow-ups and support - Exclusive media coverage & PR support - Facilitation of MoU signings during the event
🎯 WHO SHOULD PARTICIPATE?
Travel & Tour Operators (DMCs & TMCs)
Hospitality & Accommodation Providers
Niche Tour Operators (Adventure, Nature, Sports, Heritage & Culinary)
Logistics & Transport Companies
Religious Tourism Operators
Health & Medical Tourism Providers
Cultural Tourism Operators
🚀 WHY JOIN?
This initiative offers multi-channel exposure before, during, and after the event, combining lead generation, branding, and long-term relationship-building through a single, cost-effective investment.
⏰ NEXT STEPS
Spaces are strictly limited.
Please confirm your participation by 6 February 2026 to secure your position.
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