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UK Companies Shine at Thaifex-Anuga Asia 2024

Thaifex-Anuga Asia 2024, one of the premier food and beverage trade exhibitions in Asia, witnessed remarkable participation from UK companies. This year's event, held in Bangkok, Thailand, served as a platform for UK businesses to showcase their innovative products and solidify their presence in the Asian market. 

The UK delegation at Thaifex-Anuga Asia 2024 featured a diverse array of companies, ranging from established brands to emerging startups. This diversity underscored the strength and adaptability of the UK’s food and beverage sector. Prominent among the exhibitors were producers of organic and health-focused products, reflecting global trends towards healthier and more sustainable consumption. 

UK companies showcased a blend of tradition and innovation, with organic and health-conscious brands like Huel and The Organic Protein Company introducing plant-based products that appealed to health-aware Asian consumers. BrewDog highlighted the UK's burgeoning craft beer industry, attracting significant attention with its unique, high-quality brews and demonstrating the UK's ability to combine quality with creativity. 

Feedback from UK exhibitors was overwhelmingly positive, highlighting the quality of interactions and potential for growth in the Asian market. The exposure gained at Thaifex-Anuga Asia 2024 is expected to translate into tangible business outcomes, with several companies already reporting promising leads and inquiries. This success sets a strong precedent for future participation by UK companies in international trade exhibitions, contributing to the long-term growth and international expansion of the UK food and beverage sector. 

Is your company ready to explore new markets and expand globally?  

In 2022, there were over 1100 businesses across the NorthWest exporting to Thailand c. £108mn. However, British companies could be exporting an additional USD£1.7bn to Thailand, so if you are an UK company seeking to grow its footprint in Southeast Asia,  why not check our comprehensive market entry services which can provide useful market insights, strategic advice, partner finding and regulatory assistance.  

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