4 Crucial Steps to Enter the US Market

Expanding into the US is a major milestone for growing e-commerce businesses. But without the right setup, navigating US compliance, import regulations, and logistics can feel overwhelming.

Here’s a simple, four-step guide to support those crucial first steps to help your brand successfully enter the US market.

1. Register for a US EIN (Employer Identification Number) An EIN is essential for doing business in the United States. It acts as your federal tax ID and is required to open marketplace accounts on Amazon and Walmart, import products, and file taxes. You can apply over the phone and receive it immediately: this should be your first step.

2. Set Up an Importer of Record (IOR) and Consignee To import goods into the US, you’ll need a recognised Importer of Record and a listed consignee. We recommend our logistics partners, who can manage customs clearance and ensure your goods are delivered efficiently. This step is only possible once your EIN is active.

3. Choose a Warehousing and Fulfilment Strategy To operate smoothly in the US, you’ll need warehousing for inventory and fulfilment partners to handle orders. We suggest our partners for holding stock and Amazon FBA or Walmart WFS for order fulfilment. All of which gives you fast delivery and no customer service burden. Stock flow management is key to keeping costs low.

4. Select the Right Sales Channels You can either extend your Amazon Seller Central account to the US or use a Merchant of Record service via Infinity Blue Group. Most US marketplaces will require a tax interview during registration, so your EIN must be in place before you begin.

Need more guidance?

 Infinity Blue Group supports e-commerce brands with cross-border compliance, logistics, and marketplace strategy, so you can scale globally with confidence.