How Digital Retail Redefined Shopping

Over the past decade, e-commerce has evolved from a convenience into a cornerstone of the global economy. What began as an alternative to traditional retail has now become its driving force transforming how consumers discover, purchase, and engage with brands.

In 2024, global e-commerce sales surpassed $6 trillion, and the growth shows no sign of slowing. From independent start-ups to multinational giants, businesses are racing to innovate and meet customers where they are online.

Walmart’s Digital Transformation

A prime example of this shift is Walmart, once known primarily for its vast network of physical shops. Over the past few years, Walmart has made tremendous investments in its online platforms, delivery infrastructure, and marketplace model, positioning itself as one of Amazon’s most formidable competitors.

With initiatives such as same-day delivery, in-store collection, and third-party seller integration, Walmart has demonstrated that e-commerce success isn’t limited to digital natives it’s achievable for any business willing to evolve and invest in the right technology.

What This Means for You

As consumer behaviour continues to change, understanding how to build, scale, and optimise an e-commerce strategy has never been more important. Whether you’re a retailer, entrepreneur, or marketer, staying ahead of the digital curve is key to long-term growth.

If you want to learn more about e-commerce and get help and strategies from the e-commerce leader Walmart, make sure you join out webinar 

“E-Commerce Unlocked: Strategies for Digital Growth” organised with the Infinity Blue Group on the 26^th November.

Register here or email our International trade team at international@gmchamber.co.uk.